The Apothecarium is a historical apothecary and museum located in Alexandria, Virginia. I gave them a complete rebranding as part of a college project to showcase their place as a repository of unusual medical curiosities of the past. 

Operating since the late 1700s as an apothecary, the shop was closed down briefly in the 1940s and then reopened as a museum to showcase its illustrious history.

Key features of the branding for this project included the use of various historical apothecary symbols for measurement as visual markers, a muted colour palette, and imagery of common, but unusual ingredients from that era.

Concept work

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