The Make Oasis is a branding project developed as part of a brief to create an identity for a fictional, Liverpool-based maker space. Traditionally, the demographics of maker spaces have tended to skew towards the young, white, and male, and I decided that consciously appealing to a wider demographic was the way to go. 

This manifested itself in the name signifying an oasis of creativity in the middle of the city. A catchy and inviting tone of voice, coupled with bright visuals were the key to creating an inviting atmosphere and bringing in people who don’t necessarily consider themselves ‘makers’.

Concept work

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